True Sk8board Mag

IASC Summit Series at Towne Park Brewery

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EVENT: The IASC Summit Series 2018
LOCATION: Towne Park Brewery, Anaheim, CA
DATE: May 3, 2018 – 11:30 AM – 6:30 PM

This year, the International Association of Skateboard Companies is taking a new approach to the IASC Summit and introducing affordable one day events, that bring together the skateboard industry for education, networking and fun – Stop 1: Towne Park Brewery, Anaheim, California – May 3rd. The kick-off Summit Series will be in conjunction with the Skateboarding Hall of Fame and Icons Awards Ceremony that will be held on May 4th. Also, join us at the Vans Pool party on May 5thTickets start at just $150 for IASC members and $200 for non-members until April 20th. Every attendee gets 10% off admission to the Skateboarding Hall of Fame Ceremony and the first 50 tickets come with passes to the Vans Pool Party!

                        Stop1: Guest Speakers and topics include:

  • 70% of Skateboarders: How Gen-Z is Different. Cassandra Report Senior Director of Insights, Melanie Shreffler, will walk the crowd through the unique mindset, behaviors, and consumption habits of Gen Z, and how they are ushering in a new era of disruption (they are NOT millennials).

Amazon: What’s Our Strategy? Quiverr Founder, Ryan Mulvany, is an expert in helping brands navigate the marketplace mayhem we call Amazon. From keeping your products off Amazon to developing strategies to best fit your brands values with Amazon, Ryan is an amazing resource who simply wants all brands to know more about Amazon.

  • E-Comm: Working with Retailers: A conversation with E-Comm experts John Ward and Dan Pankratz about how brands and retailers can work together to enhance each others E-Comm knowledge, capacity and execution.
  • Learn, Master and Evolve in a Social Media Age: When do you give up on a social media channel? Which channels fit my brand? How do you strategize as a brand in a fast paced social media landscape? Lauren Feldon, Content Strategy Manager at Incipio Group, will walk you through her best practices on how to learn, evolve and thrive on each social media platform.
  • Looking Ahead: A conversation with Wasserman Media Group, Managing Partner, Steve Astephen and Sole Technology, SVP of Marketing, Don Brown, about where the skateboard industry is headed, the Olympics effect, and how technology has changed skateboarding.

IASC SUMMIT SERIES Tickets are available online HERE

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