In 2010 came the idea to create a clothing brand dedicated to skateboard. We have planned and developed some concepts, but we felt that something was still missing to be the type of clothing brand that we would like to be. So we gave up the project and followed our lives.
A few years later, in the middle of 2015, we retake that project about a new clothes brand that is also strengthened the musical scene, especially rock, so there was born Allera.
Allera is a brand produced by people who grew up in the hoods and know the difficulties of the skateboard universe. We are here to strengthen the skaterboarders and people who want to live in the extreme way.
With a year of the brand, Allera is constantly evolving at many events projects promising for the interior of São Paulo state – Brazil. We are ambitious and want to invade the world!
We are very proud to provide products with high quality and durability, that make you feel better.
| Allera Company | Attitude and Madness